By Faiz Askari, Bureau Head, Network Computing, 1200 pm
MobiQuest, Noida based mobile enterprise process automation company introduced 'mobile loyalty card' to the Indian enterprise segment. Loyalty cards constitute a large part of marketing budgets among organizations operating in retail, healthcare, hospitality and telecom verticals. "It takes a huge operation and expense to collect customer information on paper, print plastic cards and distribute to consumers all over the country. MobiLoyalty, a product of MobiQuest eliminates the use of paper and plastic completely for loyalty cards." Vineet Narang, CEO, MobiQuest said, while describing the product.
The uniqueness of this loyalty card is in the fact that it lie in the mobile phone. "There is no requirement of any additional feature in the mobile phone at consumer's end. However, a normal mobile phone with touchpad and camera capability is required at the enterprise side to key in the customer information into the sales automation solution of MobiLoyalty and to generate the mobile loyalty card for the customer," added Narang.
MobiLoyalty mobile solution would let the enterprise capture its customer information on a simple common mobile phone, take photo of the customer, get signature on the phone and within 3 minutes create a dynamic photo based customer loyalty or privilege card, which can be transferred to the customer mobile phone instantly.
Once transferred, the customer can flash the mobile loyalty card after every transaction and earn points. Customer does not need SMS or GPRS to use his/her loyalty card. Each card would have its own unique ID tagged to the photo and signature for recognition and accrual of points. The card would be generated and points updated in real time. The product also allows GPRS customers to see loyalty points on the card instantly.
The company is targeting verticals like airlines, hotels and retail companies. Sabina Kamal, COO, MobiQuest says, "Many consumer focused brands do not use loyalty cards today due to huge cost of production, distribution and management, MobiLoyalty can be adopted instantly by any brand and offer loyalty cards to their customers with zero production / distribution costs." However, further informing about her company's market strategy, Kamal added, "We are already in advanced level talks with airlines, retail chains and some popular brands. The product is robust, runs on simple common mobile phones and is tested on 200 + phones. We plan to introduce many more features using the Mobile Loyalty card and its adoption will increase the usage of loyalty programs by customers."
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