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Company: Symantec
Published: Sept. 2008
Increasing economic pressures resulting from the US’ market downturn and the rupee appreciation have resulted in a change in course for India Inc’s globalization ambitions. Organizational drivers have now shifted from mere cost arbitrage to focus on opening new markets, more strategic fulfillments such as organic business growth and reduction in time to market. With the organizational model becoming more streamlined and long-term revenue growth structures predicting the lifeline of businesses, we are seeing a sharp shift towards catering to the buyer market. This is focused on making more informed decisions and has further resulted in newer business models emerging on the sell side.
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